In today’s digital age, the power of social media extends beyond customer engagement—it’s a potent yet underutilised tool for your business. Here are five impactful ways social media can enhance your business:
1. Attract talent
Social media is a great way of telling your organisation’s story, building your brand through photos, blogs and posts. A strong social media presence helps you to shape the way that potential candidates will perceive your brand, helping you to attract the right kind of people for your firm.
2. Find talent
As well as posting vacancies, platforms such as LinkedIn allow you to reach out to potential candidates directly – including passive ones who may not necessarily be searching for a new role. And you can encourage employees to spread the word about new roles on their own social media networks; a personal recommendation of you as an employer is invaluable.
3. Engage employees
Messaging apps like Slack or Microsoft Teams can let you talk to employees, wherever they’re based. Encouraging employees to chat about company events on social media can help raise awareness of your brand. Discussing corporate changes on social media can also help to facilitate Q&A sessions that everyone can follow.
4. Deliver training and development
Trying to corral everyone into a room at a set date and time to deliver training is a thing of the past thanks to social media. Social media platforms allow students and instructors to share and discuss knowledge informally, at mutually convenient times. Platforms like LinkedIn also provide a great opportunity for when it comes to business tips, advice and industry news.
5. Obtain feedback
Searching social media platforms for company mentions can give some useful insights into how you’re perceived. While many mentions might be about your products or services, you may find some valuable nuggets from candidates and employees.
Social media is a fantastic tool for your business, but it must be used properly. Ensure that you have a formal social media policy in place that covers not just how you expect your employees to use it, but what employees can expect from you too.
Reach out to your local HR Dept if you would like to learn more about this topic or if you need a social media policy for your business.
