How to be an employer of choice

Tuesday September 19, 2023

It’s never been tougher to be an employer in Australia, as businesses continue to struggle to attract and retain quality employees. 

However, with a little bit of common-sense thinking (and support from the HR Dept), you can quickly become an employer of choice, attracting and retaining top talent. Here’s how:  

Take time to onboard new employees 

According to the experts, onboarding should take at least three months, and be focused on building knowledge and creating solid working relationships. We recommend implementing customised performance and development plans, with regular check-ins on progress. A mentor should be available to guide, coach and provide feedback.  

Upskill your existing workforce 

Investing in employee learning and development always leads to better business outcomes. In fact, 60% of CEOs believe a strong upskilling program positively impacts their company’s culture. Companies will be better able to survive the skills shortage in Australia by upskilling their current workforce, particularly in areas of digital technology.  

Promote from within 

When you promote members of your team, it sends a clear message about your company and the way you value your existing workforce. Promoting from within is an effective way of increasing productivity and improving staff morale – don’t underestimate its importance!  

Evaluate your company culture 

Increasingly, people are looking for purpose-driven roles that align with their values. As such, it’s a good time for businesses to consider their own vision and mission statements – what do they stand for? What do they believe in? How do they uphold these values? Is this being conveyed to the workforce? 

Implement a flexible workplace 

The pandemic opened many employers’ eyes to the benefits of flexible and hybrid working. People realised what could be achieved in the two hours per day they used to spend commuting – and they wanted such flexibility to continue.  

Set achievable goals  

Setting goals is an essential part of employee retention. Not only does it allow for accountability and professional growth, making ambitious goals can keep your team feeling motivated and valued. 

Communicate often 

Stay in touch with the whole team, wherever they are. What are they working on? What are they struggling with? Is there anything you can help with? Check in regularly to ensure everyone is feeling motivated and productive.  

Prioritise mental health 

Make it known that your company is focused on employee mental health – encourage mental-health days, flexible work schedules, and access to mental-health initiatives. Foster a culture of communication and openness, where team members feel they can be honest about their mental health. 

Have a chat to the team at your local HR Dept to see how we can help make your business an employer of choice.  

Preventing People Problems

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